7 Non-Negotiable Reasons Why Your Small Business Needs a Website
Deloitte’s analysis in Connected Small Businesses found that digitally advanced small businesses:
- Earned two times as much revenue per employee
- Experienced revenue growth over the previous year that was nearly four times as high
- Were almost three times as likely to be creating jobs over the previous year
- Had an average employment growth rate that was more than six times as high
Digital advancement starts with a website. If that’s not enough to convince you, here are seven non-negotiable reasons you need not just a website, but an optimised, accessible one.
REASON #1: 30% OF CONSUMERS WON’T CONSIDER A BUSINESS WITHOUT A WEBSITE
Your website is your number one marketing asset because we live in a digital age. People spend on average 23.6 hours online per week and are on their mobile devices for up to five hours per day. By now, consumers expect companies to have an online presence (including a website) and will consider a company that DOESN’T have one as less professional.
REASON #2: PEOPLE ARE SEARCHING FOR YOU ONLINE
One of the benefits of having a website for small businesses is to be where your consumers are. There’s a reason so many companies invest in a website with search engine optimisation (SEO): 93 percent of online experiences begin with a search engine. Believe it or not, there are 3.5 billion searches on Google per day, and at this very moment, there is someone in your area online and searching for your exact service. Guess who’s getting their business? That’s right, your competitor.
REASON #3: 63% OF CONSUMERS USE WEBSITES TO FIND AND ENGAGE WITH BUSINESSES
Yup. According to, “The Digital Consumer Study,” 63 percent of consumers primarily use a company’s website to find and engage with businesses. That’s a pretty big chunk of consumers. Combine that with the fact that 93 percent of online experiences begin with a search engine—you do the maths. Another compelling reason your business needs a website? Research by YellowPages found that, on average, consumers use approximately three sources before making an individual purchase decision, and 30 percent automatically strike a business from consideration if they don’t have a website.
REASON #4: 48% OF CONSUMERS SAY A WEBSITE IS THE BIGGEST DETERMINANT OF WHETHER THEY THINK A BUSINESS IS CREDIBLE
Not having a website makes consumers trust you less. In fact, 48 percent of people cited a website’s design as the number one factor in deciding the credibility of a business. People are more likely to do business with a company they trust, and a website is the first place they go to check for credentials, reviews, and awards.
REASON #5: YOU NEED TO ANSWER BASIC QUESTIONS QUICKLY
People visit your website when they want to know something or do something. They also expect immediate gratification, which means visitors should be able to answer three questions within three seconds of landing on your website:
- Who are you?
- What do you do/offer?
- How do I contact you?
We live in an age of NOW, where consumers want the information they seek immediately—meaning your company’s website should answer each of the questions above without the user needing to scroll down the page at all.
REASON #6: IT WILL HELP YOU BEAT THE GOLIATH’S IN YOUR INDUSTRY
Did you know that having a website can help you beat the Goliath’s in your industry? It can if it’s optimised for search, if you can rank higher than your competitor for the search listings you need, you can take their business right from under their nose.
REASON #7: SOCIAL MEDIA REACH IS DIMINISHING
So, you think you don’t need a website because you’re on Facebook.
Great, so is every other business in the world. You need a website even if you have a Facebook page.
And guess what? It’s getting harder for businesses to connect with users on the platform. Within a week of the last Facebook algorithm update, organic reach plummeted lower than it was already. Another bummer? People are already spending 50 million fewer hours on the platform than they did in 2017.
While social media can help your business grow, don’t bank on using it as your sole marketing channel, especially in the future.