Every brand needs a brand bible. Why? Because it establishes consistency for a company’s visual presence and messaging. You will never have to worry that your logo will look stretched or that the colors on your new flyer will not match your other materials.
Having a brand bible means that you’re free to use whoever you want, whenever you want for design, development, or any other marketing material. All you need to do is provide them with this document, and you will not need to try and reach your old designer to find out what fonts or colors they have used.
It is not limited to colors and fonts, though. You can add a set of rules for communication tactics and policies that anyone should be able to read and understand clearly. You can put your company slogan, tagline, elevator pitch, or anything else that is a clear brand standard.
Your brand bible can be 1 page or 100 pages, depending on your needs. Our standard brand bible includes logo variants, logo margins, colors, fonts, and a mood board.
If you have any further questions, please get in touch with us, and we can talk you through it!