According to June 2020 Gartner survey, thirty-three percent of CMOs rank brand strategy as one of their top three priorities amidst the Covid-19 pandemic.

Our Strategy services focus on answering two critical questions:
– what does your brand stand for, and to whom?
– what’s the right go-to-market brand strategy to best serve your customers?

Brand Definition creates a common understanding of what your brand stands for to customers and employees. Our Brand Definition work is underpinned by a Brand Positioning – a big, simple, impactful phrase (think: Starbucks’ The Third Place) that conveys the brand’s purpose, helps you stand out and speaks to the highest value your brand delivers to your customers.

Brand Architecture helps to organize the way your brand(s) go-to-market from an outside-in – customer-based – perspective. It’s not about telling clients what you make, it’s about telling them how you can serve their needs and what they want.

Our Identity services help your brand to visually stand out – not just in your logo, but consistently and coherently across every single brand touch point and customer experience.

We’ll help you create a unique and differentiating logo/ visual identity that blends the perfect combination of type, style, symbol and color. We create visual identities designed to be used across all digital and analog brand touch-points. We deliver smart brand guidelines, workshops, and communication tools, to help ensure your brand identity creates is effectively deployed for all audiences – external and internal.

Inform and evaluate branding activities through research programs designed to uncover the beliefs, perceptions and expectations of current and prospective consumers.