According to June 2020 Gartner survey, thirty-three percent of CMOs rank brand strategy as one of their top three priorities amidst the Covid-19 pandemic.
Our Strategy services focus on answering two critical questions:
– what does your brand stand for, and to whom?
– what’s the right go-to-market brand strategy to best serve your customers?
Brand Definition creates a common understanding of what your brand stands for to customers and employees. Our Brand Definition work is underpinned by a Brand Positioning – a big, simple, impactful phrase (think: Starbucks’ The Third Place) that conveys the brand’s purpose, helps you stand out and speaks to the highest value your brand delivers to your customers.
Brand Architecture helps to organize the way your brand(s) go-to-market from an outside-in – customer-based – perspective. It’s not about telling clients what you make, it’s about telling them how you can serve their needs and what they want.