Project Description
Elite CXS offer a second to none business to business service that truly revolutionizes their industry, actionable insight reporting through mystery shopping is their game and they are winning it!!
DAVID HARTLEY – CEO
OBJECTIVES:
- Improve overall site architecture and navigation to enable easier browsing and a more friction-less experience.
- Create beautiful print items such as business cards, Tri-fold brochures & much more.
- Create a more user-friendly and more visual brand story with improved navigation and trust points.
- Create multiple conversion points across the site to increase month on month lead generation.
- Dramatically improve SEO performance and content marketing opportunities.
- Implement a fully responsive solution backed by WordPress CMS.
- Initiate cross platform marketing funnels i.e Google, Bing, Yahoo, Linkedin & more.
- Sales training for staff members & seating in the board for oversight on growth strategy.
The goal of this website redesign was primarily to execute a visually precise new digital asset, but also to focus on conveying their differentiator: their approach. This would include new content areas and overall deeper storytelling across the site.
We love working on re-brands, because it’s an opportunity to come up with an entirely new look and feel. The old company site had a lot of text & colours demanding attention at once, so we wanted to create more natural page flows that let the visitor digest important information. Gradients, textured backgrounds, and fresh icons give the site a more welcoming (but still professional) tone.