Project Description

Elite CXS offer a second to none business to business service that truly revolutionizes their industry, actionable insight reporting through mystery shopping is their game and they are winning it!!

“We started working with Craig and his team at the end of last year. They worked closely with us to fully understand our needs and designed a new website that is light years ahead of where we were digitally. We continue to utilize Craig and his team for all our digital marketing needs and the continue to exceed all expectations. They have truly integrated within our business to help us succeed.”

DAVID HARTLEY – CEO

OBJECTIVES:

  • Improve overall site architecture and navigation to enable easier browsing and a more friction-less experience.
  • Create beautiful print items such as business cards, Tri-fold brochures & much more.
  • Create a more user-friendly and more visual brand story with improved navigation and trust points.
  • Create multiple conversion points across the site to increase month on month lead generation.
  • Dramatically improve SEO performance and content marketing opportunities.
  • Implement a fully responsive solution backed by WordPress CMS.
  • Initiate cross platform marketing funnels i.e Google, Bing, Yahoo, Linkedin & more.
  • Sales training for staff members & seating in the board for oversight on growth strategy.

The goal of this website redesign was primarily to execute a visually precise new digital asset, but also to focus on conveying their differentiator: their approach. This would include new content areas and overall deeper storytelling across the site.

We love working on re-brands, because it’s an opportunity to come up with an entirely new look and feel. The old company site had a lot of text & colours demanding attention at once, so we wanted to create more natural page flows that let the visitor digest important information. Gradients, textured backgrounds, and fresh icons give the site a more welcoming (but still professional) tone.

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